Privacy Policy
Effective Date: March 20, 2023
Last Updated: September 29, 2024
Align Equity Group (“we,” “our,” or “us”), as a registered investment advisory firm, respects your privacy and is committed to protecting your personal information. This Privacy Policy outlines our practices regarding the collection, use, and protection of your information when you visit www.alignequitygroup.com (the “Site”).
Please read this Privacy Policy carefully. By accessing and using the Site, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies, please refrain from using our Site. We may update this policy periodically to reflect changes in our practices, applicable laws, or technology. The most current version will always be available on this page, and the “Effective Date” will be updated accordingly.
1. Information We Collect
We may collect the following types of information:
– Personal Information: You may provide personal details such as your name, email address, phone number, postal address, and financial information when you register, subscribe, or engage with our services. This information is collected voluntarily and is used to provide the services you request.
– Non-Personal Information: We may automatically collect non-identifying information as you navigate the Site, such as your browser type, device type, IP address, referral pages, and Site usage data. This helps us improve the Site and services.
– Cookies and Tracking Technologies: We use cookies and similar technologies to enhance your experience, remember your preferences, and track usage patterns. You can adjust your browser settings to decline cookies, though some features of the Site may not function properly.
2. How We Use Your Information
We use the collected information to:
– Provide, improve, and personalize our services;
– Respond to your inquiries and communicate with you;
– Manage our business, including processing payments and delivering products or services;
– Comply with regulatory obligations, such as those under the Securities and Exchange Commission (SEC) and Financial Industry Regulatory Authority (FINRA);
– Monitor and analyze trends, usage, and activities on the Site;
– Send marketing communications and offers, subject to your opt-in preferences.
3. Disclosure of Information
We are committed to maintaining your privacy and will not sell your personal information. We may disclose information to third parties in the following circumstances:
– Service Providers: We may share information with trusted third parties who assist in operating the Site, conducting our business, or providing services to you. These third parties are obligated to keep your information confidential and secure.
– Legal Requirements: We may disclose information to comply with applicable laws, regulations, subpoenas, or court orders, or to protect the rights, property, or safety of Align Equity Group, our clients, or the public.
– Business Transactions: In the unlikely event of a merger, acquisition, or sale of our assets, your information may be transferred as part of the business transaction, subject to standard confidentiality agreements.
4. Data Security
We take the security of your information seriously and use industry-standard measures to protect it from unauthorized access, alteration, or destruction. However, no data transmission or storage system can be guaranteed as 100% secure. We encourage you to protect your personal information by using strong passwords and not sharing your login details.
5. Regulatory Compliance
As a registered investment advisory firm, we adhere to strict privacy regulations under the Investment Advisers Act of 1940, SEC, FINRA, and applicable state laws. We maintain client confidentiality in accordance with these standards.
We also comply with the following regulations:
– General Data Protection Regulation (GDPR): For visitors from the European Economic Area (EEA), we comply with GDPR requirements. You may exercise your rights to access, rectify, delete, or restrict processing of your personal data by contacting us at info@alignequitygroup.com.
– California Consumer Privacy Act (CCPA): If you are a California resident, you may have the right to request information about our data practices, request deletion of your personal information, or opt out of the sale of your personal information. To exercise your rights, please contact us at info@alignequitygroup.com.
6. Children’s Privacy
Our Site is not directed to children under 13, and we do not knowingly collect personal information from children. If we become aware that we have collected such information, we will take immediate steps to delete it.
7. Google Analytics and Advertising
We use Google Analytics and its related features, including Remarketing, to help us understand user interactions and to advertise our services. These features collect data through cookies and other identifiers to serve ads based on your past visits to our Site. You can opt-out of Google Analytics by visiting Google’s ad settings or by using tools provided by the Network Advertising Initiative.
8. Facebook Advertising
We also use Facebook advertising tools, and by interacting with our Facebook ads, you consent to our collection and use of relevant data in compliance with Facebook’s Data Use Policy. We maintain strict confidentiality and do not share this data with unauthorized third parties.
9. Your Privacy Choices
You can opt out of marketing emails at any time by clicking the unsubscribe link in the email. If you wish to limit the use of your information for advertising purposes or withdraw consent for specific uses, please contact us at info@alignequitygroup.com.
10. Contact Information
If you have any questions or concerns about this Privacy Policy, or if you wish to exercise your rights under the GDPR, CCPA, or other privacy laws, please contact us at:
Align Equity Group
Attn: Privacy Coordinator
info@alignequitygroup.com